Final Press Release 2: Image Building

February 3, 2009
For Immediate Release
Burger Planet
54321 French Fry Drive
Gary, Indiana 12345



Burger Planet Goes Healthy
Burger Planet Appeals to Women 30-40 Years Old


GARY, Indiana—Burger Planet has decided to stay current with the new trends of the industry and offer healthier items on their menu for its loyal customers. This change in the menu will be directed mostly toward women, ages 30-40.

Burger Planet has hired Jayne Petersen to help with this health movement. Jayne Petersen has helped many women live a healthier lifestyle, including famous Talk Show host Opal Whitcomb, who lost 75 pounds. She is committed to doing the same for the customers of Burger Planet. She and Burger Planet will launch a program to assist women in making healthier decisions. When asked about the hiring of Jayne, James Meullenbach III, CEO of Burger Planet, had this to say, "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."

The first of the new items that is on Burger Planets menu is a white mean chicken breast. This chicken breast can be wrapped in a piece of lettuce if the person ordering is on a low carb diet. Another option that Burger Planet now has is customers can ask for no mayo on their sandwiches, this will save 500 calories off of anything with mayo on it. Also in the past year Burger Planet has decided to offer a variety of fruit slices to the menu. They have the following fruits for the customers to enjoy: apples, grapes, peaches, pineapple, or bananas. None of their current competitors offer these types of menu items.

Burger Planet has been serving its customers for seven decades, and has always catered to their needs and wants. The company started in the 1930’s and since then Burger Planet has become the world’s largest fast food chain. Burger Planet has a commitment to serve its loyal customers, and will continue to do so in the many years to come.

For more info, contact:
Matt Ferris
Public Relations Department
253-312-2387
mfpr@burgerplanet.com



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