Baron Davis to try Jenny Craig

Another great example of how a company, such as Jenny Craig, can really bolster their name but just signing one guy to use their program. They recently signed Baron Davis, a professional basketball player for the Golden State Warriors. It was just two short years ago when Davis, and the Warriors upset the Dallas Mavericks in the first round of the playoffs with their up tempo style of basketball that the heavily favored Mavericks couldnt quite handle. This is great marketing and PR by Jenny Craig, but the question that it begs is, is Baron Davis that overweight to need to use Jenny Craig? I mean this guy is a professional basketball player, and a really good player for that matter. Doesnt this look a little bad for the league, or am I simply over analyzing this? How does the league look when one of their star players goes on Jenny Craig to lose weight? To me, that kind of downgrades the professionalism on the NBA. Shouldnt the Warriors have there own personal trainers to get this guy in shape if that is what he needs? Not to mention, why would they even want the fact that he is overweight to get out? I dont know, this whole story just seems a little stupid to me if youre a fan of Baron Davis, the Golden State Warriors, or the NBA. Nevertheless, this is a great stunt for the PR department of Jenny Craig.

Southwest Airlines

Not knowing exactly what to look for for this assignment, I just simply went to one of the websites listed on the assignment sheet, and explored around a little bit. I found a very interesting story about Southwest airlines. Apparently Southwest Airlines has been a customer of PR newswire for several years, and when things go south(no pun intended) in the company than they depend on PR newswire to help them out with some Public Relations problems. Ive always loved some of the commercials that Southwest Airlines has produced, maybe some of those were the result of PR newswire? I dont know if anybody has seen this commercial, but I love the one where the guy is doing a concert and he accidentally says the wrong city, "We love you Detroit!" Then the crowd gets really quiet, and his buddy comes up and says, "Detroit was last night." Then the Southwest slogan comes up, "wanna get away?" What a great commercial, but also what a great slogan for the cheap fares that Southwest Airlines represents. It was an interesting article if any of you have time to read it.