Southwest Airlines

Not knowing exactly what to look for for this assignment, I just simply went to one of the websites listed on the assignment sheet, and explored around a little bit. I found a very interesting story about Southwest airlines. Apparently Southwest Airlines has been a customer of PR newswire for several years, and when things go south(no pun intended) in the company than they depend on PR newswire to help them out with some Public Relations problems. Ive always loved some of the commercials that Southwest Airlines has produced, maybe some of those were the result of PR newswire? I dont know if anybody has seen this commercial, but I love the one where the guy is doing a concert and he accidentally says the wrong city, "We love you Detroit!" Then the crowd gets really quiet, and his buddy comes up and says, "Detroit was last night." Then the Southwest slogan comes up, "wanna get away?" What a great commercial, but also what a great slogan for the cheap fares that Southwest Airlines represents. It was an interesting article if any of you have time to read it.